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how we became Brand sugar collective

This business was built with love for brand personality: the set of human characteristics which empower your company to build connections with your target audience. A certain personality helps your brand emotionally connect with customers, convey your brand message, and set the tone of your business or event. 

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Brand = connection | Sugar = experience | Collective = elevation

IMG_2198_Facetune_02-04-2022-12-02-41.HEIC

Kiersten tarkett

creative CEO | Designer

Phone:

607-857-4266

Email:

ktarkett@brandsugarco.com

A Bit About Me

I'm Kiersten, the graphic designer and brand expert behind Brand Sugar Collective. I'm a forward-thinking leader with a passion for powerful, compelling, and strategic creative ideas that help solve business problems. I'm always searching to reveal the true character of a brand; the essence that will organically appeal to a consumer or business.

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My approach has always been to combine expertise in marketing with a deep-rooted passion for design. An extensive background in marketing, graphic design, and event planning has allowed me to help numerous small businesses and families set a foundation for success by visually communicating who they are and what they have to offer the world.

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I'm here to listen, encourage, advise, and build relationships with my clients that last long past launch day.

Work Experience

2016 - 2020

2014 - 2016

2012 - current

Creative Director

Elmira College, Elmira, New York

Director of Web Communications
& Digital Media

Elmira College, Elmira, New York

Owner, Graphic Designer

KLR Design, Corning, New York

  • Built, developed, and lead teams in the production of all web, print, video, and digital marketing collateral that aligns with EC's brand;

  • Superior command of Adobe Creative Suite;

  • Spearheaded and managed content strategy for small and large-scale projects;

  • Analyzed brand tracking, market trends, consumer need, and
    competitive landscape;

  • Served as the liaison between departments and vendors;

  • Lead and taught graduate assistants, as well as supervise the work of several external agencies;

  • Created and managed policies, procedures, and contracts;

  • Managed web development teams in the design and launch of the new college, alumni, and Center for Mark Twain Studies websites;

  • Collaborated with all departments on campus to promote and publicize
    the institution.

  • Conducted digital marketing needs;

  • Strategic planning integrating digital platforms to optimize user experience;

  • Supervised and lead a team of graduate assistants;

  • Managed the CMS (Hannon Hill);

  • Creative and innovative project development;

  • Empowered colleagues and inspired change through strong communication skills;

  • Balanced technical, graphic, navigational, and departmental demands.

  • Built brands and maintained brands;

  • Multi-channel print and digital marketing campaigns;

  • Website design and layout;

  • Social media campaigns;

  • Email and direct mail marketing campaigns;

  • Trade show booth design and development;

  • Maintained a presence at chamber events;

  • Managed budgets and customer contracts.

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